We had a customer email in and ask “why do the brand name tubs of whey protein say 100% whey protein, but when you read the ingredients label there is all sorts of non-whey ingredients in there?”

This is a great question. This is part of marketing to influence your purchase. When you see “100% whey” it sounds pretty good. Of course upon closer inspection you may come to find out that there is an ingredient that is 100% whey and not the whole tub.

This is why they say ignorance is bliss. If you’re too dumb to realize the difference, then everything is good. However, if your half way intelligent then you will be quite disappointed with your purchase.